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국제경영론IB

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[국제경영론] Foreign direct investment_ greenfield, brownfield investment, advantage of FDI, government policy instruments and FDI 국제경영론 International Business Chapter. Foreign direct investment Foreign direct investment a firm invests directly in new facilities to produe and/or market in a foreign country once a firm undertakes FDI → it becomes a multinational enterprise two forms greenfield investment : establishment of a wholly new operation in a foreign country Definition: establishing new operational facilities from th..
[국제경영론] International trade_국제무역이론 , product life cycle theory, mercantilism, porter’s diamond, heckscher-ohlin theory, 현대적 무역이론 국제경영론 International Business Chapter. International trade international trade theory 국제 무역 이론 explain why it is beneficial for countries to engage in international trade explain pattern of international trade in the world economy helps country formulate their economic policy free trade refer to a situation where a government does not attempt to influence through quotas or duties on what its citi..
[국제경영론] Differences in culture_cultural dimension of hofstede, Cross-cultural, Ethnocentric, Polycentric approach 국제경영론 International Business Chapter. Differences in culture Cross-cultural literacy an understanding of how cultural differences across and within nations can affect the way in which business is practiced relationship between culture and the costs of doing business in a country or region Culture is not static actions of MNEs can contribute to cultural change culture culture is a system of value..
[국제경영론] Political economy_country attractiveness, pastel analysis, 시장 경제와 민주주의의 확산 국제경영론 International Business Chapter. National Differences in Political Economy &Economic Development what is political economy? refers to its political,economic, and legal systems These systems are interdependent, and interact and influence each other A country’s political economic system has major implications for the practice of international business (한 나라의 정치 경제 체제는 국제적인 사업의 실행에 주요한 영향을 미침)..
[국제경영론] Political economy_political system, economic system, mixed economy, legal system 국제경영론 International Business Chapter. National Differences in Political Economy &Economic Development what is political economy? refers to its political,economic, and legal systems These systems are interdependent, and interact and influence each other A country’s political economic system has major implications for the practice of international business (한 나라의 정치 경제 체제는 국제적인 사업의 실행에 주요한 영향을 미침)..
[국제경영론] Globalization_세계화, changing demographics of global economy, multinational enerprise 국제경영론 International Business Chapter. Globalization (2) changing demographics of global economy 1800s to 1914 The first wave of globalization and its downfall Starting in the 1800s with the rise of British empire’s global trade and financial network an empire on which the sun never sets This wave subsequently crashed in 1914 with the start of WWI&WWII early 1960s U.S. dominated the world economy..
[국제경영론] Globalization_세계화, global economy, drivers of globalization 국제경영론 International Business Chapter. Globalization (1) globalization : refers to the trend towards a more integrated global economic system global economy 의 globalization 변화 self-contained national economies with high barriers ⇒ more integrated global economic system, lower barriers to cross-border trade and investment this transformation = globalization Today, benefits of globalization are mor..
[국제경영론] Global Marketing and R&D (2) 국제경영론 International Business Chapter. Global Marketing and R&D (2) global R&D traditional centralized approach to R&D Traditional centralized approach to R&D will no longer suffice (less effective bcs single location of R&D project is not effective bcs of rapid pace of tech change) → 변화 방향 : speedy in product development + align with global strategy as more and more sources of potentially releva..

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