국제경영론IB (14) 썸네일형 리스트형 [국제경영론] Global Marketing and R&D 국제경영론 International Business Chapter. Global Marketing and R&D Global marketing (4p strategy) marketing mix (choices the firm offers to its targeted market) is comprised of : product attributes (product itself), distribution strategy (place) , communication strategy(promotion), pricing strategy product attributes product = bundle of attributes → sell well when their attributes match consumer nee.. [국제경영론] Global Production and Supply Chain Management (2) 국제경영론 International Business Chapter. Global Production and Supply Chain Management (2) Global sourcing & purchasing 생산과 판매 단계 → 각 단계에서의 sourcing, production, sales 위치 sourcing of raw materials, parts, and components manufacture and assembly of components and final products sale of products ⇒ 어디서 소싱하고, 생산하고, 판매할지 ! sourcing Sourcing : process of a firm having inputs (supplied from outside suppli.. [국제경영론] Global Production and Supply Chain Management 국제경영론 International Business Chapter. Global Production and Supply Chain Management firms as a value chain firms are essentially value chains composed of series of distinct value creation activities, including materials management, human resource, information system, and firm infrastructure value creation activities categorized primary activity : production, marketing & delivering the product to.. [국제경영론] Entering foreign markets (2) 국제경영론 International Business Chapter. Entering foreign markets (2) How : what scale and what nature should this entry have? basic logic of entry mode : more money→ more control equity: ownership = control → how much money put in project entry mode 선택은 company’s resource, risk tolerance, ,,등등 어떤것이 늘 좋다고는 할수 없고 각각은 장단점이 있음 전략적 자원과 타겟 시장의 특성에 따라 equity mode와 non equity mode로 나뉨 non equity mode expo.. [국제경영론] Entering foreign markets 국제경영론 International Business Chapter. Entering foreign markets - 외국 시장에 진입할 때 3가지 필수 결정사항 : where when how where : which market ? - market size, 자사 제품에 관심있는 소비자의 비율과 그 양, 정치 사회적인 안전성, 플레이어들과의 경쟁 구도, 언어 등 고려 200개가 넘는 국가들이 존재, 191개는 UN 회원국임 location decision depends on (1) match between strategic goal & location advantage (2) Attractiveness of political, economic, legal, cultural environments matc.. [국제경영론] The strategy of international business 국제경영론 International Business Chapter. The strategy of international business firms operate internationally → global expansion for profitability and profit growth to expand market for their domestic product offerings by selling their products in international markets realize location economies by dispersing individual value creation activities to locations around the globe where they can be perfo.. 이전 1 2 다음
