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[조직행동론] Personal characteristics_태도, 행동, Organizational Commitment, work satisfaction 조직행동론 Organizational Behavior Chapter. Personal characteristics attitude and behavior, interrelationship attitude-behavior relationship attitude: belief, feeling, action plan associated with a stimulus object (object, person, group, experience,…) component: cognitive, affective (감정적인 것들 i hate them but dont know why), behavioral (whenever u see piano, u start hmming..) the base of certain attitu..
[조직행동론] organizational structure and design_조직 구조 differentiation, centralization, integration 조직행동론 Organizational Behavior Chapter. Organizational structure & design Definition of design & structure 설계와 구조는 함께 가는 것 organizational design 정의: process of 1) defining and 2) coordinating organizational structure elements. This is an architectural task. (draw blueprint) 목적: to create a design that will coordinate organizationa tasks & motivate people to achieve objectives. Challenge: To choos..
[조직행동론] 직무설계_job design, job characteristic model, team based design, work schedule 조직행동론 Organizational Behavior Chapter. Job design key definitions of job design individually assing , 일의 내용, 범위, 책임, 업무특서을 정의하고 개선하는 것을 목표로 함 task: a piece of work to be done (교수: researching, teaching, ,,, → need to do both in order to be professor) job: a collection of tasks that compose a complete job (더 큰 개념) job design: allocation of specific tasks and objectives to employees’ jobs, thus cr..
[조직행동론] Organizational Strategy_미션, 전략적 목표, 운영 계획 설정_9-step strategic planning model 조직행동론 Organizational Behavior Chapter. Organizational Strategy planning function에 해당 strategic planning 이란? hierarchy process 회사를 경쟁사, 소비자 반응 등의 환경에 포지셔닝 해두고 → provide long term vision and focus for the org strategic planning level divisional: 조직을 지역, 사업부 등으로 나눈 후 부문의 목표와 우선순위 , 전체조직의 목표와 일치해야함 functional : 재무, 마케팅, 개발 등 각 기능이 자신의 역할과 책임을 어떻게 수행하고 전체 목표 달성에 기여할지 organizatonal : 조직전체의 전략, 장기적인 목표..
[조직행동론] Organizations, members, management_조직이란, 경영의 목적, 과거와 현재의 경영 마인드셋 조직행동론 Organizational Behavior Chapter. Organizations, members, management organization OB organizational behavior An interdisciplinary field dedicated to better understanding and managing people at work. (based on multiple foundational model science : psychology,,,, 등) Looking at relationships, attempting to attribute causes and effects, and drawing on conclusions based on scientific evidence (s..
[국제경영론] Global Marketing and R&D (2) 국제경영론 International Business Chapter. Global Marketing and R&D (2) global R&D traditional centralized approach to R&D Traditional centralized approach to R&D will no longer suffice (less effective bcs single location of R&D project is not effective bcs of rapid pace of tech change) → 변화 방향 : speedy in product development + align with global strategy as more and more sources of potentially releva..
[국제경영론] Global Marketing and R&D 국제경영론 International Business Chapter. Global Marketing and R&D Global marketing (4p strategy) marketing mix (choices the firm offers to its targeted market) is comprised of : product attributes (product itself), distribution strategy (place) , communication strategy(promotion), pricing strategy product attributes product = bundle of attributes → sell well when their attributes match consumer nee..
[국제경영론] Global Production and Supply Chain Management (2) 국제경영론 International Business Chapter. Global Production and Supply Chain Management (2) Global sourcing & purchasing 생산과 판매 단계 → 각 단계에서의 sourcing, production, sales 위치 sourcing of raw materials, parts, and components manufacture and assembly of components and final products sale of products ⇒ 어디서 소싱하고, 생산하고, 판매할지 ! sourcing Sourcing : process of a firm having inputs (supplied from outside suppli..

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